As a Brand Strategist, Graphic and Web Designer for the last 7 years, my background is founded in public relations, but I’ve been blessed to have a colorful career overseeing large scale experiential consumer events, managing national brand campaigns with corporate and independently-owned brands, and eventually making my way into digital both in corporate and the agency world.
I’ve had the pleasure of working with major brands including MillerCoors, African Pride Hair Care, Jim Ellis Automotive Group & more. Some would describe me as resourceful, competent, qualified, fun-loving and creative (seriously, their words not mine). I’m a proud native of Wilmington, NC, and a graduate of both the University of South Carolina (Go Gamecocks!) and Savannah College of Art & Design. In 2016, longing for my own voice as an artist, I started a lifestyle brand featuring products that celebrate black excellence and black girl magic. Since its founding, we’ve cultivated an amazing community of customers across the country and graced the digital and print pages of Essence, HuffPost, Hello Beautiful and Bossip.
My goal as a Brand Strategy Consultant & Designer is to serve as a knowledgeable, experienced resource on YOUR team. A champion of your brand and the marketing arm of your business. Once we’ve made the decision that my services are a good fit for your branding, marketing or design needs, you will no longer feel the burden of having to do it all. You can focus on what matters — selling your products and services, positively impacting your community and building a loyal base of engaged consumers.
You’ll walk away with clear messaging on what makes your business unique, tapping into your brand voice and creating a brand identity that sets you apart from your competitors and attracts the kind of customers you’ll want to write home to mom about.
For 7 years, we’ve worked with clients to identify their business’s needs, and the needs of their customers, to design websites that are visually engaging, effectively communicate their brand message, products or services, and are built using a system clients can manage themselves without the need to learn code or having to depend on a professional to make simple updates (although we LOVE our long-term and recurring clients, and are always happy to work with them again).
Not your average web design experience:
Establish your online credibility while growing your business and the opportunities that come your way by launching a beautifully-branded, responsive website designed with your target audience experience at the center of everything we’ll do.
Not sure where to start? You could spend hours researching, sitting in on webinars, and comparing software solutions — or, we can build a comprehensive marketing strategy that’s tailored to YOUR business and YOUR goals specifically. That may look like:
Get the support you need to make more informed digital marketing decisions, implement marketing automation systems that save you time and shorten your to-do list, and serve as on-going or as-needed support in growing your business.
The need for a strong online presence is more vital than ever, and providing a great digital experience has become essential for every business. Our new is normal is digital. It’s meeting the people that want to connect with your business in their homes, cars, or standing in line at the store.
For some clients, they don’t know what they need on their website, let alone how to go about building it. My expertise (and the awesome support staff I work with) fills in the gap. Working with a marketing and design professional isn’t about simply taking your content and dumping it into an existing template — it’s about meeting customers with the information, brand experience, resources, products, and services they came to YOUR business to do business with.
It’s your digital footprint, and I care about helping you put your best foot forward.